Home CFO & Controller Support

Go Beyond Bookkeeping

AddLedger provides controller and CFO-style support to help e-commerce founders understand cash flow, profitability, margins, and financial performance.

CFO & Controller Support Intro
Intro

From Reactive Accounting to Proactive Finance

Clean books are the foundation. But growing e-commerce brands often need more than basic bookkeeping. They need insight into what the numbers mean and how to use them to make better decisions.

AddLedger helps founders move from reactive accounting to proactive financial management.

Services

Our Services

  • Cash Flow Forecasting

    Understand upcoming cash needs, inventory purchases, payroll obligations, operating expenses, and expected inflows.

  • Budgeting

    Create financial plans that support growth, marketing spend, hiring, inventory planning, and operational decisions.

  • KPI Reporting

    Track key business metrics such as revenue, gross margin, COGS, ad spend, contribution margin, cash flow, and profitability.

  • Pricing Analysis

    Review product economics and margin structure to support smarter pricing decisions.

  • Financial Dashboards

    Create visual reporting that gives founders a clearer view of performance.

  • Monthly Review Meetings

    Discuss financial results, trends, risks, and opportunities with a finance partner.

Our Process
Best Fit

CFO and Controller Support is
ideal for brands that:

  • Are scaling quickly
  • Need better cash flow visibility
  • Have inventory complexity
  • Want stronger margin reporting
  • Are preparing for financing, acquisition, or major growth
  • Need help understanding financial performance
  • Have outgrown basic bookkeeping
Best Fit
Ready to clean up e-commerce accounting

Turn Your Financials Into a Growth Tool

Get the reporting and financial insight you need to run your e-commerce business with confidence.